Und weiter geht die Virtual Production Roadshow 🚀🤘🤗
Wer ab und zu meine Posts hier liest (oder auf meinen Blog schaut oder meinen Newsletter abonniert hat – ZAUNPFAHL 🤣 ) weiss, ich hab ein Auge auf Virtual Production geworfen…
Da muss ich mir natürlich auch mal ein amtliches LED Studio anschauen…
Next Stop: LEDcave Cologne!
👉 330qm 2.6mm LED 🤩🤩🤩 (das sind 44m x 7,5m!!!)
Studioführung, Live-Dreharbeiten zum Zuschauen vor der LED und ein Paneltalk “Mittel und Wege der Virtual Production” mit – richtig – unter anderem mir auf dem Podium 👍
Wenn Ihr also aus der Nähe von Köln seid (also z.B. aus Düsseldorf 😅), ein schnelles Auto oder eine Bahncard 100 habt, kommt vorbei! Schreibt einfach einen Kommentar oder schickt mir eine DM, will mir jetzt hier mit dem Link mal ausnahmsweise nicht die Algorithmus-Performance verhunzen… dann verrate ich Euch auch, wo es meinen Newsletter gibt 🥳
Großer Dank an Katja Köstler für die Einladung! Ich freu mich, wieder was zu lernen und auf den Austausch mit allen vor, neben und auf der Bühne!
Interview for “GoSee”
TV Producer & Author Norbert Henning - shaking up the advertising world - on the revolution of brand communication.
As Executive Producer, Team Leader, and Producer on the client side, Norbert Henning has worked on all sides of the advertising film industry over the past 25 years, supporting numerous large and small brands. He closely monitors the changes in the advertising industry. New expectations, particularly from younger audiences, new interactive platforms, technological innovations, and the role of artificial intelligence are creating disruptions that affect everyone. He is surprised that TV is still the leading medium, brands hardly use social media properly, and gaming is still not part of marketing plans. He believes the time has come for a fundamental shift in advertising. In 2024, he published a book to present agencies and companies with approaches on how they can prepare for these changes. In the keynote for his book, he entertainingly and engagingly explains the interconnections and impacts of these developments on the industry and its business models. We present the creative in this interview here at GoSee.
Read full interview here
Interview in “Internet World Austria”
"Nothing is more short-sighted these days than staying in your silo."
Norbert Henning is the founder of Commercial Content Consulting and a speaker at the JETZT SUMMIT, which takes place in Vienna on March 26 and 27. In this interview, he talks about his afternoon keynote.
Read the interview here.
Porsche – The Pisanos (Spec Ad)
This piece of work by Lázló Gaál surely did leave the advertising industry with a dropped jar. Not only the ad itself - fully AI generated - is a new standard, but also the idea to show behind the scene footage after the actual clip is a really unique idea.
I really had to watch this one twice to understand, it was actually happening.
Enjoy 🤗
