In the business for over 25 years, I saw celluloid go – and AI arrive.

Commercial content production is changing fast, but most workflows aren’t, because new technologies threaten old business models.

I produce, consult, and share my knowledge, so my clients in production companies, agencies and brands can benefit now and from what’s coming.

I started producing in 1995, freelance ever since. I still love the combination of budgeting, collaborating with creatives and directors, and finding solutions for crazy ideas.

My range covers international TV campaigns, social media assets, corporate content, virtual production and AI powered workflows.

Every piece of content needs a specialized team. I’ll bring it together and be the road manager.

My work is best, if you let me do it.

I consult mid-sized companies on production strategy and processes, choosing the right partners or in-house execution.

With shrinking budgets, new technologies, and many players in the market, an independent opinion is what makes the difference.

The technical and processual changes in content production are an opportunity for brands.

It’s not going to work, if we carry on like we did. In life in general, and in commercial content in particular.

I co-authored “The Commercial Content Revolution”, host The Commercial Content Podcast, and run the Commercial Content Campus, where I collect and share knowledge and courses. You’ll also find me speaking at industry events and universities.

The industry will be a better place with more mutual understanding.

Younger target groups in particular no longer watch TV but use social media and gaming platforms to obtain information and exchange ideas, XR applications and devices already offer completely new ways of experiencing content, and artificial intelligence and virtual production are changing production processes.

My keynotes inspire marketing managers in advertising companies and representatives of advertising agencies, and show why advertising is getting in its own way, why social media is still uncharted territory, how brands are already advertising in games or with augmented reality, and how the cooperation between companies, agencies and productions will fundamentally change.

Entertaining, with a positive view of new perspectives, and a little bit of rock’n’roll!