Das wird die Filmindustrie verändern 💡🤩🚀
https://vimeo.com/817069746
Epic Games hat gestern die "Unreal Engine 5" released. Wer Kinder hat kennt Fortnite, Unreal Engine ist das Programm dahinter.
Die Engine wird schon seit ein paar Jahren in der Filmproduktion eingesetzt, um z.B. in der Vorbereitung Sets abzustimmen oder bei Dreharbeiten Hintergründe in Echtzeit zu generieren.
👉 Die Grenze zwischen Film und Videospiel verwischt zunehmend.
Der Clou ist aber, dass die Software kostenlos zum Download angeboten wird, inkl. umfangreicher Tutorials und Community.
💡 Ich vergleiche das mit dem Effekt, den die DSLR-Fotokameras auf die Filmproduktion hatten!
👉 Eine neue Generation Creator ist damit in der Lage, digitale Welten zu erschaffen. Mit der Engine kommt ausserdem eine große Library von Assets, mit der man seine erschaffenen Welten ausstatten kann, und auch der "Meta Human Creator" in der Engine ist erstaunlich nah an der Wirklichkeit!
✅ neue Möglichkeiten für alle, kreativ zu sein
✅ neue Arten von interaktivem, nonlinearen Content
✅ neue Produktionsprozesse für Bewegtbild
Der Begriff "Film" muss also vermutlich bald neu definiert werden 😉
Nikeland on Roblox 🤩
Welcome to Nikeland on Roblox! From dressing up your avatar with virtual products, competing with others in challenges you designed yourself to getting active using the accelerometers in your device.
This is only the beginning of what brands start to do.
Kaufland goes Nintendo with "Kaufisland"
https://www.youtube.com/watch?v=Ac_wcqrKY-k
Kaufland enters Animal Crossing: New Horizons!
Kaufland made a pioneering move in the German food retail sector by launching Kaufisland, a dedicated island in Animal Crossing: New Horizons. Created in collaboration with German Twitch streamer Minimoli, this initiative aimed to engage a younger audience by integrating the brand into a popular virtual environment.
Kaufisland is designed to reflect Kaufland’s values, particularly its commitment to sustainability. The island features eco-friendly installations such as solar panels and wind turbines, highlighting the company’s focus on renewable energy. Additionally, agricultural spaces, including animal stables and farming areas, emphasize the brand’s connection to fresh produce and responsible sourcing. Visitors to Kaufisland encounter interactive elements, including playful avatars like Phil Leita, a character whose name is a nod to the German word Filialleiter (store manager), adding a fun and personalized touch.
Through this project, Kaufland aims to connect with younger consumers in a space where they spend time, enhancing brand visibility and relevance. The island’s design also underscores Kaufland’s dedication to environmental initiatives, aligning with the values of environmentally conscious players.
By entering Animal Crossing, Kaufland embraces an innovative marketing approach that merges traditional retail concepts with digital entertainment. Kaufisland exemplifies how brands can use gaming platforms to foster authentic interactions with consumers, blending fun and corporate values to create a memorable and engaging experience.
Source: we-are-family.com
Gucci goes Roblox!
https://www.youtube.com/watch?time_continue=3&v=016X2X50mHc&embeds_referring_euri=https%3A%2F%2Fwww.google.com%2F&source_ve_path=Mjg2NjY
The Gucci Garden Experience in Roblox was a limited-time virtual event launched in May 2021 as a collaboration between Gucci and Roblox. Designed as an immersive art exhibition, the experience recreated the real-world Gucci Garden Archetypes exhibition in Florence, celebrating the brand’s 100-year history.
Upon entering, players started as blank, mannequin-like avatars. As they explored different themed rooms inspired by iconic Gucci campaigns, their avatars absorbed colors, patterns, and textures, making each visitor’s journey unique. The rooms featured surreal and artistic designs, such as a lush garden, a dreamlike bathroom, a hall of mirrors, and a mystical subway station, each reflecting different elements of Gucci’s creative vision.
One of the main attractions was the ability to purchase limited-edition virtual Gucci items, such as handbags, sunglasses, and hats, some of which later became highly valuable in the Roblox trading community. A notable moment was when the Gucci Dionysus Bag with Bee accidentally sold for 475 Robux (about $6) but later resold for over 350,000 Robux due to its rarity.
The Gucci Garden Experience was praised for blending luxury fashion with Roblox’s gaming environment, attracting both Gucci enthusiasts and gaming fans. It showcased how brands could use virtual spaces to create interactive storytelling and exclusivity in the digital world. While it was a temporary event, its influence remains significant in shaping how high fashion engages with gaming communities.
More information at Gucci.
Pizza Hut goes back in time with AR.
https://www.vimeo.com/1058260820
Pizza Hut partnered with PAC-MAN to release a limited-edition pizza box featuring an augmented reality (AR) version of the classic game. Customers could scan a QR code on the box to play the game on their smartphones and enter a sweepstakes for a chance to win a custom Arcade1Up PAC-MAN game cabinet.
The campaign aimed to connect with both longtime Pizza Hut fans and a new generation by merging nostalgic elements with digital innovation.
Balenciaga's "Afterworld" - fashion goes gaming!
httP://www.vimeo.com/1048485950
With Fashion Weeks around the world forced online during the pandemic, Balenciaga imagined the next generation of virtual catwalk shows.
Afterworld: The Age of Tomorrow is a 3D web-based game that takes players on an interactive journey based on “mythological pasts and projected futures”. It explores the Fall 2021 collection modelled by 50 volumetric characters, all captured on Dimension/MRMC's Polymotion Stage.
Balenciaga's Afterworld blazed a trail for fashion in 2020. This futuristic fusion of volumetric capture and video gaming opened the industry's eyes to the endless possibilities of using realistic avatars and game engines such as Unreal Engine.
Source: Dimension Studios
Circle K AR-ads in Pokemon
https://www.youtube.com/watch?v=845bkn_am18
Circle K, the international convenience store chain, launched a notable advertising campaign in partnership with Pokémon GO, the popular mobile game developed by Niantic. The collaboration began in late 2020 and continued into 2021, turning over 9,000 Circle K locations across the U.S., Europe, and Asia into in-game “PokéStops” and “Gyms.” These are key locations within Pokémon GO where players can collect items, battle, and interact with the game.
The goal of the campaign was to increase foot traffic to Circle K stores by integrating them into the daily gaming routines of Pokémon GO players. By visiting Circle K locations, players could access exclusive in-game rewards, such as special raid battles and timed research events. This encouraged players to physically visit stores, driving both digital engagement and real-world sales.
Circle K also offered exclusive Pokémon-themed merchandise and promotions tied to in-store purchases, deepening the brand’s integration into the game experience. This form of location-based advertising leveraged Pokémon GO’s augmented reality and geolocation features to turn real-world visits into part of the gameplay loop.
The campaign was successful in bridging digital and physical consumer behavior. It showcased how brands can creatively use mobile gaming platforms to engage with tech-savvy, on-the-go consumers. The partnership allowed Circle K to reach millions of active players worldwide while promoting its brand in a fun and interactive way.
Stars Wars "Rise of Skywalker" Trailer Premiere in Fortnite
https://www.youtube.com/watch?v=aNLyly-ft74
In December 2019, Fortnite hosted a live in-game event in collaboration with Star Wars: The Rise of Skywalker. Held at the Risky Reels location, the event featured the Millennium Falcon engaging in a battle with TIE Fighters before landing. Host Geoff Keighley appeared as a hologram alongside director J.J. Abrams and actor Ben Schwartz, portraying stormtrooper FN-143. Players participated in a poll to choose a scene preview from the upcoming film, selecting the “Jedi Mind Trick” scene. This exclusive clip showed Rey, Finn, and Poe aboard a Star Destroyer, with Rey using a mind trick on stormtroopers.
Following the preview, players voted for their preferred lightsaber color. As the event concluded, Emperor Palpatine’s voice was broadcasted, declaring, “The day of the Sith.” This message, referenced in the film’s opening crawl, was exclusively delivered during the Fortnite event.
After the event, players received their chosen lightsabers and engaged in a team-based lightsaber battle. Additionally, Fortnite introduced in-game content such as TIE Fighter crash sites, lightsabers, and First Order Blaster Rifles, along with character skins for Rey, Finn, Kylo Ren, and Zorii Bliss.
Sources: (Wookieepedia)(Wikipedia)(Fortnite Wiki)
Monster Energy placement in Game "Death Stranding"
https://www.youtube.com/watch?v=Tcv9zX9rFa4&t=16s
Monster Energy partnered with Kojima Productions to feature its cans prominently in Death Stranding, a highly anticipated AAA video game developed by Hideo Kojima and released exclusively on PlayStation 4 (later on PC). This collaboration marked a bold move for the brand into the world of interactive entertainment, targeting a digitally native, global audience of gamers aged 18–35—our key demographic.
The product, was integrated directly into gameplay: placed visibly in the protagonist’s private room and consumable by players to restore stamina—offering both visibility and functional value. Death Stranding sold over 5 million copies by mid-2021, giving the brand recurring exposure in hours of immersive playtime across millions of users. On average, players spent 30+ hours in-game, with many interacting with our product multiple times per session, maximizing brand impressions in an organic, story-driven context.
The placement generated substantial media coverage, YouTube content, and social media discussion, further expanding reach well beyond the game itself. While some reactions were mixed, the boldness of the integration ensured brand recall. The undertake achieved a rare form of embedded advertising that went beyond product placement—it became part of the player’s survival toolkit.
Though the branding was eventually removed in the Director’s Cut (2021), the campaign’s lifecycle aligned with the game’s peak popularity. This activation demonstrated the potential of gaming as an experiential medium for brand integration, blending functionality, visibility, and storytelling.