Kaufland goes Nintendo with “Kaufisland”

20. January 2022

Kaufland enters Animal Crossing: New Horizons!

Kaufland made a pioneering move in the German food retail sector by launching Kaufisland, a dedicated island in Animal Crossing: New Horizons. Created in collaboration with German Twitch streamer Minimoli, this initiative aimed to engage a younger audience by integrating the brand into a popular virtual environment.

Kaufisland is designed to reflect Kaufland’s values, particularly its commitment to sustainability. The island features eco-friendly installations such as solar panels and wind turbines, highlighting the company’s focus on renewable energy. Additionally, agricultural spaces, including animal stables and farming areas, emphasize the brand’s connection to fresh produce and responsible sourcing. Visitors to Kaufisland encounter interactive elements, including playful avatars like Phil Leita, a character whose name is a nod to the German word Filialleiter (store manager), adding a fun and personalized touch.

Through this project, Kaufland aims to connect with younger consumers in a space where they spend time, enhancing brand visibility and relevance. The island’s design also underscores Kaufland’s dedication to environmental initiatives, aligning with the values of environmentally conscious players.

By entering Animal Crossing, Kaufland embraces an innovative marketing approach that merges traditional retail concepts with digital entertainment. Kaufisland exemplifies how brands can use gaming platforms to foster authentic interactions with consumers, blending fun and corporate values to create a memorable and engaging experience.

Source: we-are-family.com

18. May 2023

Private Island – “Synthetic Summer”

Remember the first "commercial" made with AI?

In 2023, Private Island brought forth something the world had never seen before: "Synthetic Summer", an AI-generated, beer-drinking monstrosity that dazzled and unnerved viewers.

The commercial industry reacted with a mix of condescension and laughter, wich should not last too long.
Within days, the short's hypnotic (if horrific) imagery propelled it into virality, making it one of the most talked-about AI experiments of the year. From the front page of the NEW YORK TIMES to the hallowed pages of the DAILY MAIL and BBC NEWS, it was variously described as, 'This is what the hell looks like,' 'Joyful monstrosities, ' 'Nightmare Fuel' and many, many more.

Source: Private Island

19. November 2020

VISA – First german Virtual Production case

VISA TVC produced in virtual production.

One of the first virtual productions of a commercial in Germany took place in 2020, during the COVID-19 pandemic, at the LED volume HYPERBOWL near Munich. Visa partnered for the project with agency Digitas Pixelpark, production Villicon Salley and Postproduction house Acht.

For the credit card company a commercial was created that featured different locations, with backgrounds projected onto the LED wall, while the actors moved in real, physically built sets. This approach allowed multiple locations to be filmed in a single day, avoiding the otherwise necessary, time-consuming crew relocations. Client requests for changes to the backgrounds could be quickly implemented on-site using real-time technology with the Unreal Engine. To limit the team size during the pandemic, the clients were connected via video stream.

Source: HYPERBOWL

27. November 2014

New German Directors Showcase Roadshow 2014

Die Saatchi & Saatchi NGDS Roadshow 2014 macht Station im Stuttgarter Marmorsaal! Im wahrsten Sinne ausgezeichnete Arbeiten, wenn man auch die ein oder andere schon kannte, weil man halt auf jedem Festival rumhängt. Mehr Bilder gibt's hier.