Porsche - The Pisanos (Spec Ad)
https://www.youtube.com/watch?time_continue=5&v=VqLWWYfCEbI&embeds_referring_euri=https%3A%2F%2Fwww.google.com%2F&source_ve_path=Mjg2NjY
This piece of work by Lázló Gaál surely did leave the advertising industry with a dropped jar. Not only the ad itself - fully AI generated - is a new standard, but also the idea to show behind the scene footage after the actual clip is a really unique idea.
I really had to watch this one twice to understand, it was actually happening.
Enjoy 🤗
Rock Band Avenged Sevenfold goes VR
https://youtu.be/inh9sF78_tQ?si=EjbDMbmnFS1iOK_S
In cooperation with the start-up Amaze VR, which specialises in virtual concerts, a 26-minute VR experience was created in which fans of the US metal band can experience four songs in changing virtual environments on the VR glasses Apple Vision Pro or Meta Quest 3. The fans can watch one of the songs for free, but have to pay for the others. The experience was also sold together with the VIP ticket at live concerts. In this case, fans could watch the virtual experience together in a room before the concert.
Riding the Sandworm 🤘
Ok, I'm not a Snapchat expert, but when I texted my 13 year old niece for her birthday the other day, she added me on snapchat, so I thought I'd check it out 😉
Not sure if it fits into every marketing mix, but various brands are already out there...
👉 e.g. Warner Bros.
The movie giant has released a "Lens" for the theatrical release of "Dune Part: Two" on 29.02., with which you can ride the sandworm...
Hey, why not 🤗
Europapark “Voltron ChARge” AR Experience
In collaboration with Europa-Park, Curious Company developed “VOLTRON chARge,” an immersive Augmented Reality (AR) experience designed to promote the park’s upcoming roller coaster, Voltron Nevera. This interactive app transports users into Nikola Tesla’s workshop, where they assist in completing a critical experiment by performing tasks such as opening valves, connecting electrical contacts, and activating switches—all under time pressure to prevent Tesla’s pursuers from intervening.
The app features a meticulously detailed, interactive 2-meter-wide experiment table, allowing users to physically engage by bending, stretching, and moving around their space, thereby enhancing immersion. Its user interface draws inspiration from steampunk aesthetics, ensuring that the focus remains on the experiment’s intricate details. Seamlessly integrated into the Europa-Park app, “VOLTRON chARge” is optimized for both Apple and Android devices.
The experience has garnered significant attention, earning two silver awards at the ADC competition in 2024 and reinforcing Europa-Park’s reputation for innovation. Curious Company, recognized as the Rookie Agency of the Year in 2024, continues to push boundaries in immersive storytelling through AR technology.
“VOLTRON chARge” exemplifies the fusion of immersive storytelling and cutting-edge technology, setting a new standard for interactive experiences in the theme park industry. By blending physical movement with digital interaction, it offers users a unique and engaging preview of Europa-Park’s latest attraction.
Source: Curious Company
Nivea enters Roblox!
https://www.vimeo.com/1063987743
The centerpiece of NIVEA’s brand world in the Roblox metaverse is a tower that visually resembles the brand’s iconic cream tin. Players must climb this tower by running along its interior in classic jump ’n’ run style, overcoming various obstacles such as steam turbines, lava grids, and laser beams. Along the way, they can collect coins that can be exchanged for exclusive in-game items. Top-performing players also have the chance to win limited-edition, custom-designed UGC (User-Generated Content) items. The first of its kind is a blue fleece hoodie designed by well-known Roblox creator @Junozy.
Each level of the game represents one of NIVEA’s four product categories: Face Cleansing, Deodorant, Men, and Sun. The corresponding NIVEA products collected in each category can be transformed into “power-ups” that grant special abilities. The Roblox experience was developed by Jung von Matt/Nerd, their tech unit ALFR3D, and GEEIQ, a specialist in metaverse KPIs.
By entering the Roblox world, NIVEA aims to create an authentic and entertaining interaction with the global gaming community. The brand wants to leverage Roblox’s ecosystem to engage with younger audiences in a meaningful way.
Annika Spitz, Digital Early Innovation Manager at NIVEA’s parent company Beiersdorf, states: “Gen Z loves Roblox—the communication, the global connections, and especially the creative freedom it offers. With the NIVEA Tower Run, we want to meet the Roblox community in their space in an authentic way, challenge the players, and learn how our brand is perceived on the platform.”
Thanh Dao, Managing Director and Partner at JvM/Nerd and ALFR3D, adds:
“For many brands, virtual worlds are still a complete black box. Often, they don’t know what worked or why. Building gaming experiences for brands with analytics from the start is a forward-thinking approach. We are incredibly proud to support a brand like NIVEA on its journey into the metaverse.”
Source: Horizont
Swiss pharmacy network Amavita enters Fortnite!
In December 2023, the Swiss pharmacy network Amavita launched an innovative initiative within the popular video game Fortnite to engage with younger audiences on topics related to hygiene, love, and sexuality. This virtual endeavor, known as the Vitaverse, aimed to provide anonymous counseling and education to adolescents in a familiar digital environment.
Within Fortnite, Amavita introduced “Ama Island,” a dedicated virtual space where players could explore and interact. The island featured an engaging activity where users searched for hidden letters that formed a solution word. Participants who discovered this word could visit one of eleven selected Amavita pharmacies in Switzerland to redeem a surprise package containing products related to personal development during adolescence.
Central to the initiative was the “Ask_Ama” avatar, designed to answer questions about sexual hygiene and health. Players could add “Ask_Ama” as a friend within Fortnite and engage in private chats to seek information or advice. This feature was operational from Monday to Friday, between 6 PM and 8 PM, ensuring timely responses from qualified experts.
To effectively reach the target demographic, Amavita collaborated with several Swiss content creators and influencers from the comedy and gaming communities. These influencers promoted the Vitaverse across platforms like Instagram, Twitch, and TikTok, collectively reaching approximately 1.3 million individuals. Notable personalities, such as @corinabrx and @timitime_, showcased the Vitaverse during live streams, enhancing its visibility and appeal.
By integrating into the Fortnite environment, Amavita successfully addressed sensitive topics in an environment where adolescents feel comfortable, thereby reducing potential barriers to seeking information and support. This approach exemplifies how traditional healthcare services can adapt to digital platforms to engage and educate younger populations effectively.
Source: netzwoche.ch, persoenlich.com & Amavita
Siemens enters the industrial metaverse!
https://www.youtube.com/watch?v=P1XvlG0LQiw
Siemens, in collaboration with Curious Company, developed “Everyday,” an innovative 3D city game aimed at educating and engaging its global workforce. The game was created as part of Siemens’ initiative to better communicate its technological advancements, such as AI, digital transformation, and sustainability, through interactive and immersive storytelling.
Employees were tasked with solving real-world problems using Siemens’ technology, earning achievements and badges along the way. The game, accessible through the company’s intranet, helped to make complex concepts more relatable and engaging for its 300,000 employees.
Curious Company utilized technologies like WebGL, Three.js, and other development tools to create a sustainable and scalable platform. In addition to its internal use, the game has also been adapted for use at trade shows and events. The project was not just about educating employees, but also about fostering engagement and reinforcing the company’s core messages through a gamified experience.
This approach was particularly important given Siemens’ diverse portfolio, ranging from industrial products to digital services. The company wanted to ensure its employees, from top executives to those on the factory floor, understood the full scope of the company’s innovations.
Curious Company’s creative strategy, including the use of a chatbot and gamification, helped make these complex topics accessible and engaging. Ultimately, “Everyday” became a successful tool for Siemens to communicate its mission, encourage learning, and build a deeper connection with its employees. The game’s success was reflected in high employee engagement, with many users leaving positive feedback and contributing additional content.
Sources: Page Online, Curious Company
TK partners with League of Legends
The Techniker Krankenkasse (TK), one of Germany’s largest public health insurers, has been a prominent sponsor of the League of Legends Prime League, the official top-tier esports competition in the DACH region. The partnership reflects TK’s strategic efforts to reach younger, digitally engaged audiences, particularly within the gaming and esports communities.
As part of the sponsorship, TK’s branding appears during live broadcasts of the Prime League, on digital platforms, and in various social media campaigns. The health insurer also uses the partnership to raise awareness around relevant health topics for gamers, including mental well-being, stress management, posture, and sleep hygiene. These messages are often integrated into esports-related content in a way that aligns with the tone and culture of the gaming scene.
The collaboration includes activations with esports influencers and streamers, allowing TK to expand its reach through trusted voices within the community. By engaging with the Prime League audience—largely composed of Gen Z and Millennial viewers—TK aims to improve its visibility and position itself as a modern, accessible healthcare provider.
The partnership is part of a broader trend of non-endemic brands entering the esports space to tap into its growing popularity and cultural relevance among younger demographics.
Nike enters Fortnite!
https://www.youtube.com/watch?v=i9pyLYMyZ6U&t=6s
In June 2023, Nike and Epic Games unveiled Airphoria, an immersive experience within Fortnite, merging the iconic Air Max brand with the game’s dynamic universe. Developed using Unreal Editor for Fortnite (UEFN) in collaboration with Beyond Creative, Airphoria transported players to a floating cityscape celebrating sneakerhead culture, featuring locales like “Station 97,” “Shoebox Tower,” and “Museum Max.”
Players embarked on a virtual sneaker hunt, retrieving lost Air Max Grails. Participation for ten minutes or more rewarded players with the exclusive Air Max 1 ’86 Back Bling, enhancing in-game customization.
The collaboration extended to the Fortnite Item Shop, introducing the Airphoria Pack featuring “Airie” and “Maxxed Out Max” outfits, alongside matching accessories like the Maxx Stacks and Pure Sole Boombox Back Blings. Concurrently, Nike released a limited Airphoria-inspired collection on nike.com, bridging the virtual and physical realms.
Airphoria exemplified the fusion of gaming and fashion, offering fans a unique platform to engage with Nike’s Air Max legacy within Fortnite’s platform.
Private Island - "Synthetic Summer"
https://www.vimeo.com/1053757588
Remember the first "commercial" made with AI?
In 2023, Private Island brought forth something the world had never seen before: "Synthetic Summer", an AI-generated, beer-drinking monstrosity that dazzled and unnerved viewers.
The commercial industry reacted with a mix of condescension and laughter, wich should not last too long.
Within days, the short's hypnotic (if horrific) imagery propelled it into virality, making it one of the most talked-about AI experiments of the year. From the front page of the NEW YORK TIMES to the hallowed pages of the DAILY MAIL and BBC NEWS, it was variously described as, 'This is what the hell looks like,' 'Joyful monstrosities, ' 'Nightmare Fuel' and many, many more.
Source: Private Island