CLAAS Harvester AR App
CLAAS, a leading agricultural machinery manufacturer, has teamed up with Luxoom to introduce SHOW SMART, an innovative mixed reality (MR) tool designed to revolutionize how their machines are presented at trade shows and sales meetings. This tool enables interactive demonstrations, allowing users to explore the features of CLAAS machines in real-time through virtual experiences.
The SHOW SMART app is designed for ease of use, operated via an iPad Pro, and lets users interact with machinery models without needing physical machines on display. This allows for a deeper understanding of the machines’ capabilities, making it ideal for environments like press conferences and sales presentations.
What makes this tool particularly effective is its versatility. It can be adapted to different presentation settings, providing a hands-on, engaging experience for audiences of all types. Additionally, the app was developed with input from CLAAS product experts, ensuring it is both user-friendly and functional for employees worldwide.
By integrating MR technology, CLAAS enhances its customer engagement, providing an innovative way to showcase the advanced technology behind their machinery. SHOW SMART is a prime example of how digital innovation can be used to effectively communicate product features and elevate the overall customer experience.
Source: Luxoom
ONLY jeans experiments with interactive brand content
“The Liberation” was an innovative interactive campaign launched in 2012 by the Danish fashion brand ONLY, aiming to rejuvenate its image and engage a younger audience. This digital experience seamlessly blended elements of film, fashion catalog, music video, and online shopping into a cohesive narrative.
The storyline followed three rebellious young women who invigorate a sleepy town with their adventurous spirit. Viewers could interact with the film by pausing at any moment to explore and purchase the featured clothing items, integrating shopping directly into the narrative.
To enhance engagement, the campaign incorporated interactive elements where users could influence the storyline, such as attempting to steal a pair of jeans, which, if successful, were sent to them free of charge. The soundtrack, featuring Swedish artist Lune, synchronized with user interactions, pausing and resuming seamlessly to maintain immersion.
The campaign achieved significant success, with traffic to ONLY’s website increasing by 442% post-launch. The dedicated campaign site attracted over 232,000 unique visitors and more than 410,000 page views. This innovative approach garnered industry recognition, including a Gold Lion at the Cannes Lions International Festival of Creativity.
“The Liberation” exemplified how fashion brands could leverage digital platforms to create immersive, interactive experiences that resonate with contemporary audiences, effectively merging storytelling with e-commerce.
Sources: Fast Company & lovethework.com
Porsche launches Taycan AR-App
Porsche, in collaboration with Frankfurt-based mixed-reality experts NSYNK, has developed the Taycan AR Event App, an augmented reality tool that allows content creators to explore and showcase the inner workings of the all-electric Porsche Taycan. This app provides an interactive way to highlight the sports car’s intricate engineering, unique technical features, and advanced charging infrastructure using live-action video and audio.
Initially designed for Porsche launch events, the app was created as a cost-effective and sustainable alternative to traditional display methods, such as using a stripped-down “skateboard” chassis to reveal the car’s internal components. Producing and transporting such physical models is expensive, labor-intensive, and fragile. The AR app, however, offers a flexible, scalable, and engaging way to present the Taycan’s technology without logistical constraints.
With the growing influence of mobile technology, the app leverages augmented reality to bring engineering details to life, making them accessible to a wider audience. Content creators can use it to produce immersive, educational, and visually compelling presentations, enhancing the understanding of Porsche’s electric vehicle innovations. The Taycan AR Event App represents a modern approach to automotive storytelling, blending cutting-edge technology with digital media to engage enthusiasts and consumers alike.
