CLAAS Harvester AR App

30. June 2022

CLAAS, a leading agricultural machinery manufacturer, has teamed up with Luxoom to introduce SHOW SMART, an innovative mixed reality (MR) tool designed to revolutionize how their machines are presented at trade shows and sales meetings. This tool enables interactive demonstrations, allowing users to explore the features of CLAAS machines in real-time through virtual experiences.

The SHOW SMART app is designed for ease of use, operated via an iPad Pro, and lets users interact with machinery models without needing physical machines on display. This allows for a deeper understanding of the machines’ capabilities, making it ideal for environments like press conferences and sales presentations.

What makes this tool particularly effective is its versatility. It can be adapted to different presentation settings, providing a hands-on, engaging experience for audiences of all types. Additionally, the app was developed with input from CLAAS product experts, ensuring it is both user-friendly and functional for employees worldwide.

By integrating MR technology, CLAAS enhances its customer engagement, providing an innovative way to showcase the advanced technology behind their machinery. SHOW SMART is a prime example of how digital innovation can be used to effectively communicate product features and elevate the overall customer experience.

Source: Luxoom

12. October 2015

Möglichkeiten von Smart TV am Beispiel der Sparda Bank

Veranstaltung des Marketing-Club Region Stuttgart e.V. zum Thema Smart TV und den damit verbundenen Möglichkeiten für kleine und mittlere Unternehmen. Referenten waren Andreas Küchle, Bereichsleiter Marketing bei der Sparda Bank und Martin C. Körner von der MEKmedia GmbH. Ich hatte die Ehre der Moderation, danke dafür.

19. November 2020

VISA – First german Virtual Production case

VISA TVC produced in virtual production.

One of the first virtual productions of a commercial in Germany took place in 2020, during the COVID-19 pandemic, at the LED volume HYPERBOWL near Munich. Visa partnered for the project with agency Digitas Pixelpark, production Villicon Salley and Postproduction house Acht.

For the credit card company a commercial was created that featured different locations, with backgrounds projected onto the LED wall, while the actors moved in real, physically built sets. This approach allowed multiple locations to be filmed in a single day, avoiding the otherwise necessary, time-consuming crew relocations. Client requests for changes to the backgrounds could be quickly implemented on-site using real-time technology with the Unreal Engine. To limit the team size during the pandemic, the clients were connected via video stream.

Source: HYPERBOWL

5. October 2015

M-Lounge

Eine Lounge jagt die nächste, heute: M-Lounge, ehemals Marketing-Lounge. kurze Impulsvorträge von ausgewählten Rednern, dann Fragerunden und, man ahnt es: Netzerwerken! Interessant: Christian Lindner erklärte, wie er zur FDP kam und Matthias Mey, wie man eine Wäschemarke führt, die den eigenen Nachnamen trägt.