Porsche launches Taycan AR-App
Porsche, in collaboration with Frankfurt-based mixed-reality experts NSYNK, has developed the Taycan AR Event App, an augmented reality tool that allows content creators to explore and showcase the inner workings of the all-electric Porsche Taycan. This app provides an interactive way to highlight the sports car’s intricate engineering, unique technical features, and advanced charging infrastructure using live-action video and audio.
Initially designed for Porsche launch events, the app was created as a cost-effective and sustainable alternative to traditional display methods, such as using a stripped-down “skateboard” chassis to reveal the car’s internal components. Producing and transporting such physical models is expensive, labor-intensive, and fragile. The AR app, however, offers a flexible, scalable, and engaging way to present the Taycan’s technology without logistical constraints.
With the growing influence of mobile technology, the app leverages augmented reality to bring engineering details to life, making them accessible to a wider audience. Content creators can use it to produce immersive, educational, and visually compelling presentations, enhancing the understanding of Porsche’s electric vehicle innovations. The Taycan AR Event App represents a modern approach to automotive storytelling, blending cutting-edge technology with digital media to engage enthusiasts and consumers alike.
Porsche International Advertising Film Award 2015
Traditionell an der Filmakademie in Ludwigsburg, ab 2016 dann abwechselnd mit London. Die Sportlist war zwar international aber durchwachsen, die Gewinner teilweise sagen wir mal überraschend. Der Blick von der Empore entschädigt, ein wenig. Alle Infos und Preisträger hier.
Porsche International Student Advertising Film Award 2013
Preisverleihung an der Filmakademie Baden-Württemberg
