JUSTADDSUGAR AGENCY Crew Call 🔥💡❤️
Freelancer:innen wertschätzen und Ihnen ein Event zum Vernetzen geben, darüber sprechen, wie sich die Contentproduktion durch KI verändert und welche Chancen und Herausforderungen sich daraus auch für Freelancer:innen ergeben, und dann ganz gepflegt “die Pappe vom Dach reissen”? (love it!)
✅ check letzte Woche in Hamburg.
Junge Zielgruppen wollen neue Inhalte, dadurch ändern sich die Kanäle, auf denen diese geschaut werden, und damit auch, wie sie produziert werden…
An dem Tag war alles dabei, sozusagen von der Zielgruppe für die Zielgruppe! Da bin ich gern der Streber in der ersten Reihe 🙋♂️
Was gelernt, ein paar alte und neue Gesichter getroffen und den GoBackpack Case von Jack Wolfskin gesehen, nice one.
Danke Filip Lange für den Beitrag zum Altersschnitt, Arne Totz, Marco Justus Schöler, Matthias Rossini und Max Penk für die Panels und den Plausch, Dennis Honold großer Spass (wieso gibt’s von uns eigentlich kein Foto?!?) und Annika Weßbecher, Jasper Börnsen, Linus Specht und Ramin Ataei für die Show!
Man hat vor allem gemerkt, wie viel Bock die Leute vor und auf der Bühne auf das Ding hatten, nicht das sonst übliche Branchen-Blasen-Wischi-Waschi!
Hütte war voll, dieses Jahr doppelt so groß wie letztes, ich sag mal #rising 🤘
28. March 2025
Interview for “GoSee”
TV Producer & Author Norbert Henning - shaking up the advertising world - on the revolution of brand communication.
As Executive Producer, Team Leader, and Producer on the client side, Norbert Henning has worked on all sides of the advertising film industry over the past 25 years, supporting numerous large and small brands. He closely monitors the changes in the advertising industry. New expectations, particularly from younger audiences, new interactive platforms, technological innovations, and the role of artificial intelligence are creating disruptions that affect everyone. He is surprised that TV is still the leading medium, brands hardly use social media properly, and gaming is still not part of marketing plans. He believes the time has come for a fundamental shift in advertising. In 2024, he published a book to present agencies and companies with approaches on how they can prepare for these changes. In the keynote for his book, he entertainingly and engagingly explains the interconnections and impacts of these developments on the industry and its business models. We present the creative in this interview here at GoSee.
Read full interview here
24. March 2025
Interview in “Internet World Austria”
"Nothing is more short-sighted these days than staying in your silo."
Norbert Henning is the founder of Commercial Content Consulting and a speaker at the JETZT SUMMIT, which takes place in Vienna on March 26 and 27. In this interview, he talks about his afternoon keynote.
Read the interview here.
25. January 2025
Porsche – The Pisanos (Spec Ad)
This piece of work by Lázló Gaál surely did leave the advertising industry with a dropped jar. Not only the ad itself - fully AI generated - is a new standard, but also the idea to show behind the scene footage after the actual clip is a really unique idea.
I really had to watch this one twice to understand, it was actually happening.
Enjoy 🤗