Funny Frisch takes over TikTok

6. September 2020

In 2020, snack brand funny-frisch launched a highly successful TikTok campaign, #funnyfrischmoment, in collaboration with the Gen Z-focused agency PlayTheHype. Aimed at a younger audience between the ages of 12 and 25, the campaign invited TikTok users to create and share videos that highlighted their “funny-frisch moments”—times spent enjoying the brand’s snacks with friends or family.

This campaign was built around the Branded Hashtag Challenge format, which encouraged user-generated content. Participants were asked to showcase their moments of joy, making the content highly relatable and shareable. PlayTheHype, leveraging insights from surveys, tailored the campaign to resonate with the target demographic by tapping into their preference for authentic, social experiences.

The impact was immediate and substantial. With over 950 million views and more than 150,000 new followers on funny-frisch’s TikTok account, the campaign proved a massive hit. Brand awareness surged by 36.9%, highlighting the effectiveness of this approach.

The campaign’s success was further amplified by the involvement of influencers such as Marek Fritz and Alex Freerun, and a custom-produced soundtrack by DE FALCON. By aligning itself with TikTok’s dynamic culture and promoting genuine user interaction, funny-frisch managed to create a buzz that not only engaged Gen Z but also solidified its presence on one of the world’s most popular social platforms.

Watch the BTS with Neill Heinisch of Play the Hype

More Information on PXMedia

5. February 2014

32. Social Media Night Stuttgart

13. June 2014

“Corporate Media am Standort Stuttgart”

oder "Norbert Henning - Mein Leben". Seminar an der Filmakademie Baden-Württemberg zum Medien- und Werbefilmstandort Stuttgart. Im Bild der harte Kern, Freitags nach der Mittagspause.

10. May 2012

ONLY jeans experiments with interactive brand content

“The Liberation” was an innovative interactive campaign launched in 2012 by the Danish fashion brand ONLY, aiming to rejuvenate its image and engage a younger audience. This digital experience seamlessly blended elements of film, fashion catalog, music video, and online shopping into a cohesive narrative.

The storyline followed three rebellious young women who invigorate a sleepy town with their adventurous spirit. Viewers could interact with the film by pausing at any moment to explore and purchase the featured clothing items, integrating shopping directly into the narrative.

To enhance engagement, the campaign incorporated interactive elements where users could influence the storyline, such as attempting to steal a pair of jeans, which, if successful, were sent to them free of charge. The soundtrack, featuring Swedish artist Lune, synchronized with user interactions, pausing and resuming seamlessly to maintain immersion.

The campaign achieved significant success, with traffic to ONLY’s website increasing by 442% post-launch. The dedicated campaign site attracted over 232,000 unique visitors and more than 410,000 page views. This innovative approach garnered industry recognition, including a Gold Lion at the Cannes Lions International Festival of Creativity.

“The Liberation” exemplified how fashion brands could leverage digital platforms to create immersive, interactive experiences that resonate with contemporary audiences, effectively merging storytelling with e-commerce.
Sources: Fast Company & lovethework.com