Swiss pharmacy network Amavita enters Fortnite!
In December 2023, the Swiss pharmacy network Amavita launched an innovative initiative within the popular video game Fortnite to engage with younger audiences on topics related to hygiene, love, and sexuality. This virtual endeavor, known as the Vitaverse, aimed to provide anonymous counseling and education to adolescents in a familiar digital environment.
Within Fortnite, Amavita introduced “Ama Island,” a dedicated virtual space where players could explore and interact. The island featured an engaging activity where users searched for hidden letters that formed a solution word. Participants who discovered this word could visit one of eleven selected Amavita pharmacies in Switzerland to redeem a surprise package containing products related to personal development during adolescence.
Central to the initiative was the “Ask_Ama” avatar, designed to answer questions about sexual hygiene and health. Players could add “Ask_Ama” as a friend within Fortnite and engage in private chats to seek information or advice. This feature was operational from Monday to Friday, between 6 PM and 8 PM, ensuring timely responses from qualified experts.
To effectively reach the target demographic, Amavita collaborated with several Swiss content creators and influencers from the comedy and gaming communities. These influencers promoted the Vitaverse across platforms like Instagram, Twitch, and TikTok, collectively reaching approximately 1.3 million individuals. Notable personalities, such as @corinabrx and @timitime_, showcased the Vitaverse during live streams, enhancing its visibility and appeal.
By integrating into the Fortnite environment, Amavita successfully addressed sensitive topics in an environment where adolescents feel comfortable, thereby reducing potential barriers to seeking information and support. This approach exemplifies how traditional healthcare services can adapt to digital platforms to engage and educate younger populations effectively.
Source: netzwoche.ch, persoenlich.com & Amavita
Nike enters Fortnite!
https://www.youtube.com/watch?v=i9pyLYMyZ6U&t=6s
In June 2023, Nike and Epic Games unveiled Airphoria, an immersive experience within Fortnite, merging the iconic Air Max brand with the game’s dynamic universe. Developed using Unreal Editor for Fortnite (UEFN) in collaboration with Beyond Creative, Airphoria transported players to a floating cityscape celebrating sneakerhead culture, featuring locales like “Station 97,” “Shoebox Tower,” and “Museum Max.”
Players embarked on a virtual sneaker hunt, retrieving lost Air Max Grails. Participation for ten minutes or more rewarded players with the exclusive Air Max 1 ’86 Back Bling, enhancing in-game customization.
The collaboration extended to the Fortnite Item Shop, introducing the Airphoria Pack featuring “Airie” and “Maxxed Out Max” outfits, alongside matching accessories like the Maxx Stacks and Pure Sole Boombox Back Blings. Concurrently, Nike released a limited Airphoria-inspired collection on nike.com, bridging the virtual and physical realms.
Airphoria exemplified the fusion of gaming and fashion, offering fans a unique platform to engage with Nike’s Air Max legacy within Fortnite’s platform.
Stars Wars "Rise of Skywalker" Trailer Premiere in Fortnite
https://www.youtube.com/watch?v=aNLyly-ft74
In December 2019, Fortnite hosted a live in-game event in collaboration with Star Wars: The Rise of Skywalker. Held at the Risky Reels location, the event featured the Millennium Falcon engaging in a battle with TIE Fighters before landing. Host Geoff Keighley appeared as a hologram alongside director J.J. Abrams and actor Ben Schwartz, portraying stormtrooper FN-143. Players participated in a poll to choose a scene preview from the upcoming film, selecting the “Jedi Mind Trick” scene. This exclusive clip showed Rey, Finn, and Poe aboard a Star Destroyer, with Rey using a mind trick on stormtroopers.
Following the preview, players voted for their preferred lightsaber color. As the event concluded, Emperor Palpatine’s voice was broadcasted, declaring, “The day of the Sith.” This message, referenced in the film’s opening crawl, was exclusively delivered during the Fortnite event.
After the event, players received their chosen lightsabers and engaged in a team-based lightsaber battle. Additionally, Fortnite introduced in-game content such as TIE Fighter crash sites, lightsabers, and First Order Blaster Rifles, along with character skins for Rey, Finn, Kylo Ren, and Zorii Bliss.
Sources: (Wookieepedia)(Wikipedia)(Fortnite Wiki)