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Interview for "GoSee"

TV Producer & Author Norbert Henning - shaking up the advertising world - on the revolution of brand communication.

As Executive Producer, Team Leader, and Producer on the client side, Norbert Henning has worked on all sides of the advertising film industry over the past 25 years, supporting numerous large and small brands. He closely monitors the changes in the advertising industry. New expectations, particularly from younger audiences, new interactive platforms, technological innovations, and the role of artificial intelligence are creating disruptions that affect everyone. He is surprised that TV is still the leading medium, brands hardly use social media properly, and gaming is still not part of marketing plans. He believes the time has come for a fundamental shift in advertising. In 2024, he published a book to present agencies and companies with approaches on how they can prepare for these changes. In the keynote for his book, he entertainingly and engagingly explains the interconnections and impacts of these developments on the industry and its business models. We present the creative in this interview here at GoSee.

Read full interview here

by Norbert Henning

Interview in "Internet World Austria"

"Nothing is more short-sighted these days than staying in your silo."

Norbert Henning is the founder of Commercial Content Consulting and a speaker at the JETZT SUMMIT, which takes place in Vienna on March 26 and 27. In this interview, he talks about his afternoon keynote.

Read the interview here.

by Norbert Henning

Interview for "Horizont"

The marketing industry is on the brink of a revolution that could turn the classic linear commercial into a niche medium. Veteran producer Norbert Henning comes to this conclusion in his book "The Commercial Content Revolution". HORIZONT spoke to the author about the advertising of the future.

Read the full interview here. (paywall)

by Norbert Henning